The world of K-beauty: why you should be obsessed

*If you currently don’t have much knowledge about Korean skincare, you must read this. *


As you may or may not know, the pandemic has definitely boosted the skincare industry. We’ve become more conscious about what ingredients we’re putting on our skin, especially since wearing a COVID-friendly mask for long periods of time makes your skin uber sensitive and can even cause, what has now been cleverly dubbed, as maskne.

For me, I started digging deeper into my skincare journey around mid 2019 because I started breaking out and I had no idea why. FYI, I consider myself a skincare enthusiast, not a professional. There are amazing skincare expert opinions that I will share down the line too – so keep reading my upcoming blogs! Beauty Within, a YouTube skincare channel, actually introduced me to many important skincare products, practices and most importantly – Korean skincare.

K-beauty honestly fascinates me, and I can truly say that I AM OBSESSED! While you’ll find many amazing K-brands at Sephora (and yes, they are good), you’ll notice that they’re priced equally as high as American skincare brands (e.g., Dr. Jart+ and Glow Recipe). You can find way better alternatives out there, of course depending on your skincare goals, which can vary quite considerably from person to person.

While I love all products that are listed here, Korean sunscreens are my favourite: non-greasy, no white-cast and feel like skincare // FLEUR BOOMSMA

While I love all products that are listed here, Korean sunscreens are my favourite: non-greasy, no white-cast and feel like skincare // FLEUR BOOMSMA

So why should you join me in this obsession, you ask?

The products are priced RIGHT

I own a lot of Korean skincare and continue to buy more because they are so affordable. Usually, you can buy products such as serums, toners, or sunscreens all under CAD$30. Not gonna lie, you have to find your ‘go-to’ website in order to get it for the price they sell it for in the US and South Korea. I highly suggest you check out Stylevana: products are shipped directly from South Korea, they arrive quickly and you don’t pay duty fees. Unfortunately, if you buy k-beauty from a resale company here in Canada, you’ll still pay more than it’s worth (*cough* capitalism).

The k-beauty industry is a competitive market, which drives the market price down. This means you CAN have a great skincare routine without having to spend a fortune. P.S. Contrary to popular belief, I must say that I love drugstore skincare too!

The brands are more innovative

It’s almost a known fact that Korean skincare brands are always one step ahead than us, the western market, in terms of innovation. K Beauty World states that because their consumers have high standards and want to try the newest trends, they similarly hold themselves to these high standards. It’s great knowing that these companies will constantly try to improve their products to better serve their customers!

HaruHaru Wonder is an award-winning brand for its chic, modern designed packaging and their products are so good! // FLEUR BOOMSMA

HaruHaru Wonder is an award-winning brand for its chic, modern designed packaging and their products are so good! // FLEUR BOOMSMA

The use of unique ingredients

THIS is why I love k-beauty. Firstly, their use of unique ingredients is very prominent. (I don’t want to classify it as ‘natural’ because they are obviously formulated with other chemicals/ingredients to make it suitable for your skin). But surprisingly, they are gentle – most of them are fragrance-free and almost all of them provide ample moisturization for the skin! This is a huge bonus for those sensitive skin types! I also think this goes hand-in-hand with the brands being innovative. A few of my favourite k-beauty skincare ingredients are snail mucus (it’s not that gross, I promise), centella asiatica, green tea, and fermented black rice.

Want to know more? Don’t you worry! I will go more in depth with a lot of my favourite skincare and ingredients in future pieces on my website so don’t forget to follow me on Instagram and subscribe to my newsletter for the latest updates! The world of k-beauty is so broad and diverse that there is a lot more to explore.

All has gone well thus far since I’ve been actively conscious about the ingredients I put on my skin – the first and best defense against external aggressors. My skin has never looked better and I look forward to you coming along with me on this journey so you can achieve your skin care goals too!

Until next time!


  • Natalie Richardson says:

    Great post Fleur – thank you for sharing this information!

  • Dutchie says:

    Thanks for publishing such informative article, Fleur. In Europe we adore the sun and using SPF is not a very common thing. Also, I remember that in the early days, SPF didn’t go higher than 30 and we only used it while on the beach. And when someone got a sun burn, we just laughed and put slices of cucumber on it to cool it down. You are absolutely right, we need to include SPF in our daily skin routine. Now one more challenge to go: introduce this to my husband.

    • Fleur Boomsma says:

      Thank you for sharing this little story! If we can normalize the use of sunscreen a lot of skin cancer could be prevented! Luckily the skincare companies are getting more innovative with their formulas to make sunscreen attractive for everyone of all skin colors/conditions/types!

  • Eva B says:

    So informative! Thank you for the sunscreen recommendations xx

  • Jennifer says:

    Sunscreen can save your life!!

  • Sue says:

    Your hair looks lovely. I want to try this now.

  • Celine says:

    Hello! I want to ask, after using the innisfree super volcanic mask, you rinse it off and then do you apply your skincare after that? or do you just leave your bare face after rinsing the clay mask off?

Leave a Reply

Contact Us